Kumar Rajan at the studio reveal of the red Joker Theme SUV

About meGraphics, Upholstery & Embroidery Designer

Kumar Rajan

Lead Designer · Guinness World Record Read my story

My story

I'm a graphics, upholstery and embroidery designer. I design and trim upholstery for luxury automotive car brands and private jets, and I digitize embroidery that has to be right the first time.

My career started in 2006 in Tamil Nadu, India, working in graphics and embroidery digitizing and as an embroidery machinist at Unity Overseas, followed by graphics and embroidery design training at Cotton Exports. In 2008–2009 I studied cinematography at Chennai Film School: photography, videography, editing and colour grading. That training still shapes how I see colour, light and composition.

In Tirupur I spent several years in export garments. At Best Corporation, a leading newborn and kids garment exporter, I handled design development samples, sampling-machine programming, Pantone TPX/TCX colour matching and machine maintenance for buyers such as Mothercare, Carter's, C&A, Next and Asda. At Esstee Exports I became graphics and embroidery manager, coordinating samples with merchandisers and buyers such as Guess and Gerry Weber, and completing big orders before the buyer's deadline.

From 2018 to 2023 I worked in Belfast, Ireland, at Elevation Design as senior embroidery designer, CAD master and technical advisor, creating exclusive Irish dancing dresses. We grew the client base by 20% in 2019 through prompt service.

Since June 2024 I have been Senior Upholstery Trimmer & Embroidery Designer at Auto Millennium Group in Dubai, working on pattern and CAD design for luxury cars and private jets, from client proposal to final inspection.

Kumar Rajan holding the Guinness World Records certificate with the adjudicator
Receiving the Guinness World Records certificate · Dubai, 10 July 2026

The record

1.5 million stitches, 10 days

I was the lead designer of the record-breaking embroidery: I created the design and completed the full embroidery work myself, with the machines running day and night for 10 days.

“The most embroidered stitches in a car was achieved by Auto Millennium Investment Group L.L.C (UAE) in Dubai, United Arab Emirates on 10 July 2026.”Official certificate wording
View Record Gallery
Kumar Rajan with the Guinness World Records certificate

Journey

Timeline

  • 2026Guinness World Record · Lead DesignerDubai, UAEThe most embroidered stitches in a car (10 July 2026): 1.5 million stitches over 10 days and nights.
  • 06/2024 — NowSenior Upholstery Trimmer & Embroidery DesignerAuto Millennium Group · DubaiUpholstery pattern and CAD design for luxury cars and private jets; Richpeace 360° machine training (July 2024).
  • 08/2019 — NowWilcom Embroidery Software TrainerIIGM, IndiaES Wilcom 4.5 training, non-profit.
  • 12/2018 — 12/2023Graphics & Senior Embroidery Designer & Technical AdvisorElevation Design · Belfast, IrelandIrish dancing dresses; CAD master; client base up 20% in 2019.
  • 02/2016 — 12/2018Graphics & Embroidery ManagerEsstee Exports · Tirupur, IndiaSamples with merchandisers and buyers; large orders ahead of deadline; ISO safety standards.
  • 02/2014 — 12/2016Graphics & Embroidery Designer · Technical AdviserBest Corporation (P) Limited · TirupurDevelopment samples, machine programming, Pantone colour matching.
  • 2006 — 2009BeginningsTamil Nadu & Chennai, IndiaGraphics & embroidery digitizing & embroidery machinist (Unity Overseas), graphics & embroidery designing (Cotton Exports), cinematography (Chennai Film School).

Values

How I work

01

Logic & precision

A good sense of logic and careful digitizing, so every stitch lands where the pattern says it should.

02

Hard work

The willingness to work hard and finish the assigned task, even when that means 10 days and nights on the machines.

03

Quality first

Sample review, final inspection and production quality control on every project.

04

Sharing knowledge

Training others in Wilcom ES 4.5 since 2019, as non-profit work.

19+Years of work experience
3Countries — India, Ireland, UAE
5Languages — Tamil, English, Malayalam, Kannada, Hindi

Contact

Let's work together

Tell me about your car, jet or embroidery project. I'll get back to you as soon as possible.

[ Location ]

Dubai, UAE

Tamil Nadu, India